If you are looking to market your business online then having a brand is extremely important. You need your prospects to know, like and trust you before they buy from you. A future client needs to see a product or service 7 times before they commit to buying it. If you can get your company everywhere online then you will increase the likelihood of people sharing, liking and commenting on your business.
Your social media background images and profile images should also have the same logo and colours of your website. Having your cards and social sites look similar is a great way to spread your name across the internet. You should want future clients to know what your logo looks like and the more times it shows up the more likely it will be that they remember your logo and business first over someone else’s logo they’ve only seen once or twice.
Using social media you will be able to create an authoritative presence online. You will want to come across as an expert in your field so that people will know where to go if they have a question about your products or services. If they see your smiling honest face in a YouTube video and you offer them helpful quality advice for free then you will be better known and liked.
Other ways to grow your brand are to engage your followers and clients by putting out fresh content weekly. Answer some frequently asked questions by writing an article or blog post or recording a short video of the answer.
Think of what you search for in the search engines, most of the time you have a “how to” question. This is a great format to think of when trying to get inside your prospects heads.
Some ways to increase your brand awareness are to know your target audience and engage them with questions and be there to support them if they have any concerns. Your clients should be able to find you in multiple formats online. You should use social media, video sites, post your information on local ad sites and directory sites and even start a blog. If you want your business to be ranked on page 1 of Google and other search engines then having fresh quality content is key as well as having a great image all over multiple sites.
If you need help with creating a brand, pages, profiles, backgrounds and creating a loyal following. ProfitParrot can help.
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