The main reason why Google rankings are important for your business website is because the higher your website’s ranking is the higher your site will get to the top of the search engine. As a result, your website will receive more traffic. Another reason you should desire higher rankings on Google is because Google has a stronghold in the search engine market. A large majority of people still use Google as their primary search engine and this means that your website can have greater exposure if it gets high rankings on Google.
Google Is A Trusted Search Engine
There is a reason why many people continue to use Google as their main browser and search engine. Those who use Google regularly have not reported any major problems in finding information and Google also has other online services that help people find what they need such as Google Docs, Google Books and Google Plus.
Print Advertising Is Becoming Obsolete
While it was okay to rely mostly on print advertising a few years ago, it is not the wisest choice in the 21st century. Most people perform initial research online and on their mobile devices, and it is for this reason that you need to have high rankings for your website in Google. This is not to say that you should abandon print advertising but you also should not ignore Internet marketing.
Potential To Earn More Revenue
When your business website gets higher rankings in Google, this means that more people are coming to your website and if more of your visitors make purchases while on your website, you have the potential to increase your revenue over a period of time. And you can accomplish this without spending tons of money on print or broadcast advertising.
Good For Local Businesses
The mobile market is accelerating in popularity and a majority of people conduct research about local businesses through their smartphones. And since they often search for local businesses through Google’s search engine while on their mobile devices, you should do what you can to make sure that your local business gets high rankings in Google. In conclusion, in light of these facts it makes sense to boost your Google rankings. When you’re on Google’s good side you increase traffic to your website and you earn more profits.