Video Marketing Basics

Video marketing is increasing in popularity every day. YouTube is one of the most popular sites on the planet. If you are not capitalizing on this niche then you could be missing out on potential clients and a loyal subscriber base. Did you know that you could get a video on page 1 in 24 hours!? Think of what that could do for your business.

Here are some statistics according to YouTube 


  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localized in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year”

video marketing ottawa youtube

Video marketing helps you build your brand, capture an audience and keep a loyal and targeted group of clients close.

When you upload a video that is full of great content, has a great description and is optimized for your specific and high ranking keywords, you could see your video on page 1 of Google and it could stay there for a decade!

If you need help with your video marketing in Ottawa then there are businesses that can help you understand what it takes to create, produce, edit, optimize and submit a video online and get it ranked quickly.

More Tips:
Make sure the content is helpful. Don’t try to just get something out there for the sake of saying’ yes I created a video’. Try to tap into the minds of your clients and make your content engaging and helpful. The first 10 seconds should be stellar and should easily capture your viewers attention. Be personable and be real.

Try to stay consistent with your videos. If you are thinking of a long term plan and want to dominate your competition then think of ways to help your future clients by answering how to questions and help with common problems that your niche has.

You don’t need to use some crazy special effects or editing to get your video ranked. You could simply use a screen capturing software or create a short and simple presentation on powerpoint. A great free screen recording software is  Check it out and see what you can do!

If you own a small business and would like to get into video marketing then please contact us to help you out. We can create beautiful and stunning videos to help your business grow in and off of the search engines.