Effective Video Marketing Tips

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To ensure that your video marketing is effective, you will want to create a catchy title because generic titles are going to be ignored by many website visitors.The key to effective title writing for promotional online videos is to use relevant keywords that pertain to what you want to promote as a business owner. The best videos to produce are “how to” videos that show viewers how they can use your products to improve their lives. Underneath the video you should include a link to your website so that more people can learn about your services.

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Include Calls To Action

Once your visitors look at your website they may decide to take action and this is where you come in. In the video near the end of the presentation, use call to action statements such as “Subscribe to our monthly newsletter” or “Call us at…..to obtain more information about the discounts we offer.”

Be Consistent With Your Videos 

Another thing you should do to succeed at video marketing is that you should be consistent in the amount of videos you produce and the quality of videos you produce. Without the right consistency ,your video marketing campaign will fail and this is not good for your business.

Include Relevant Keywords And Tags in Videos 

This is important if you’re going to have your videos receive high rankings in the search engines. If your videos are promoting software that helps restaurant managers handle payroll better, you should use tags and keywords such as “restaurant manager”, “restaurant manager software”, “payroll” and “employees.”

The Videos Need To Be Shareable

If you want the best promotional videos, you’ll need to create videos that will get people so excited about them that they will want to share them with friends. For  example, if there are current events that coincide with what you’re promoting in the video, use this to your advantage and incorporate those events into your video marketing.


Video marketing is here to stay and there are several approaches to building a great video marketing campaign. If necessary, hire a consultant to help you create good promotional videos and you should also create a mobile friendly version of your website so that those with mobile devices can  watch your videos. While the videos may not look like something from a professional TV station, you should still create videos with clear visual quality and a nice sound quality.

Need help creating, editing and optimizing your videos? 5656Media can help!