Having a website is extremely important in todays online fast paced world. The common place to search for a business or service is online. When your clients start using search engines and have questions about your products or business, they should be able to find you quickly or they will move on to another business who has the information they are looking for.
Yellow page ads, print ads and radio ads are slowly loosing their effectiveness and having a website online is the most cost effective way to advertise your business. Just by having a business card with your website on it will give you greater credibility than a business card without a website on it.
Websites are a way to show what your business is all about. Your website should have an about section or a bio section that lets others know a little bit about how the business started and what your goals are. You could also have a gallery section where you post pictures of recent products or a coupon or deal. Your website should be easy to navigate and have a contact page where viewers can get your name, email and phone number.
Just having a website is not the perfect marketing strategy. You will need to come up with ways to market your business and get lots of traffic flowing to your website. In order to get traffic to your website you could write blog posts, write articles, create videos and overall make content that helps your clients solve the problems and answer the questions they have.
You and your business need to be known, liked and trusted in order for a person to become a customer. On average, a business or product needs to be seen 10 times before a purchase is made. That being said, there are many ways to get in front of your prospects face over and over again. You could make a video series or have an email follow up system that automatically sends them an email three times a week. You could also use social media to build a tribe of followers. Make sure you continually have fresh updated content on your website so you can build authority. The more online presence you have, the better your website and content will be ranked.
Getting on Google and other search engines will take more than a day. It could take several weeks or months for your business website to show up in the search engines.
If you need help growing your business on social media and in the search engines, contact us. We can help!